Bryan Gonzalez
Bryan Gonzalez is the owner and editor of Salon.guide and the owner of Bookendo.com.
Founder and editorOwner of Salon.guide and Bookendo.com. Salon.guide may refer qualified traffic to Bookendo.com.
Contributions to Salon Guide.
What does it really cost to open a salon?
Plan rent, buildout, equipment, inventory, permits, software, and working capital without hiding the assumptions.
Spa business operations guide
Organize treatment rooms, provider schedules, intake, memberships, retail, and recurring client care.
Nail salon pricing and appointment capacity
Account for service detail, removal time, nail art, supplies, chair utilization, and technician pay.
Barbershop business basics
Translate chair capacity, service duration, staffing, walk-ins, and appointments into a workable operating model.
Walk-ins vs appointments for barbershops
Compare queue flow, scheduled bookings, chair utilization, client expectations, and hybrid models.
How to open a salon: licenses, costs, location, and launch
A practical path from concept and licensing to location, equipment, systems, and opening day.
PMU studio policies, deposits, and consultations
Create a clear client process for eligibility, previous work, deposits, consent, aftercare, and touch-ups.
How to choose salon software
Identify the workflows and reporting your business actually needs before comparing providers and prices.
Build a salon marketing plan that fits your week
Choose a few repeatable channels and turn them into a realistic 90-day plan tied to capacity and client demand.
Client retention and rebooking for salons
Measure repeat visits, improve the checkout conversation, and create useful follow-up without constant promotions.
A practical system for reducing no-shows
Use deposits, reminders, clear policies, and follow-up without making clients feel unwelcome.
How to hire and onboard salon employees
A repeatable hiring process with interview prompts, role expectations, onboarding, and first-30-day goals.
Salon commission structures explained
Compare flat commission, tiered commission, hourly pay, and hybrid compensation models using the same assumptions.
How to price salon services
A detailed method for turning time, product, labor, overhead, risk, and value into defensible service prices.
How to write a salon business plan
A source-backed operating and financial plan for a professional beauty business.
Salon equipment, instruments, and supplies guide
A category-by-category framework for choosing, verifying, maintaining, and replacing professional equipment.
Salon inventory and backbar basics
Create simple reorder points, control product waste, and keep professional and retail stock visible.
How to raise salon prices without surprising clients
Know when an increase is justified, calculate it clearly, and communicate it with enough notice.