Salon business definition

Rebooking rate

The share of completed visits that leave with a future appointment scheduled.

What it means

Rebooking rate measures immediate future booking behavior, not whether the client ultimately returns. Define how cancellations and recurring appointments are handled.

Example

If 120 eligible visits were completed and 66 scheduled the next visit, rebooking rate is 55%.

Related terms

Client retention rateCheckoutRepeat visit