90-day salon marketing plan
A practical calendar built around available capacity rather than constant posting.
Quarter objective
- Primary business outcome
- Client segment
- Service or schedule capacity to fill
- Baseline and target metric
- What will not be promoted this quarter
Channel rhythm
- Local search and business-profile updates
- Client rebooking and follow-up
- Referral or community relationships
- One sustainable social-content format
- Review request timing and owner
Weekly review
- Leads or booking starts by channel
- Completed bookings
- Acquisition cost where available
- Rebooking and repeat visits
- What to stop, continue, and test next